Using the VQVC framework and the SMART framework!

Megha Ganguli
1 min readJun 27, 2023

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Are you struggling to set effective marketing objectives?

Try using the VQVC mnemonic technique! — https://youtu.be/JXe_Npxw3xI

This framework helps you review objective settings and ensure that the right types of metrics are used to measure performance.

Here’s how to set SMART objectives using VQVC:
✖Volume: Define the volume of traffic, leads, or sales that you want to achieve.
✖Quality: Determine the quality of traffic, leads, or sales that you want to achieve.
✖Value: Define the value of each conversion, such as the average order value or customer lifetime value.
✖Cost: Determine the cost of acquiring each conversion, such as the cost per click or cost per lead.

By using the VQVC framework and the SMART framework, we can set specific, measurable, achievable, relevant, and time-bound objectives that will help you achieve your marketing goals.

Give it a try and see how it can improve your marketing campaigns! — #SMARTobjectives #VQVCmnemonic #marketingstrategy

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Megha Ganguli
Megha Ganguli

Written by Megha Ganguli

Marketing professional. Talks about #digitalmarketing #campaignmanagement #teamcollaboration, #digitaltransformation#marketinganalytics&repoting

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