The marketing potential of Metaverse — Augmented Reality Statistics You Need to Know in 2023 :

Megha Ganguli
2 min readMay 2, 2023

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✨ By 2024, the number of mobile augmented reality (AR) devices is expected to reach 1.7 billion worldwide.

✨ The global AR glasses market will be valued at $883.4 million in 2025 from $143.8 million in 2017.

✨ In the global healthcare industry, the AR/VR market is estimated to reach $10.82 billion by 2025, with a CAGR of 36.1%.

✨ The B2C AR advertising industry has seen a rise in revenue since 2017. The advertising revenue through AR hardware is expected to yield $6.72 billion in 2027.

✨ The global AR market in automotive is expected to grow from $4.51 billion in 2021 to $14.44 billion in 2028 at a CAGR of 18.1%.

✨ The number of global AR hardware for B2C users is estimated to reach 106.6 million, generating $9.1 billion in revenue in 2027.

✨ The global market value of micro LED display chips used in AR smart glasses is expected to reach $41 million in 2026.

✨ In 2021, the consumer and enterprise augmented reality glasses (hardware and software) revenue stood at $1.85 billion. It was estimated to reach $3.78 billion in 2022 and a whopping $35.06 billion in 2026.

✨ Virtual and augmented reality is projected to generate 23 million jobs worldwide in 2030 across industries. This sector provided 800 thousand of jobs in 2019.

✨ AR has peaked the automobile safety standards to top-notch and is also instrumental in effectively training the workforce. By 2040, up to 75% of vehicles will have some automation in many forms

We have all the major statistics about augmented reality, including users’ demographics and market size. We are witnessing the future of AR today. Across healthcare, automobiles, fashion, entertainment, and education, augmented reality is creating an immersive customer experience.

Source — https://lnkd.in/eagrySRq

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Megha Ganguli
Megha Ganguli

Written by Megha Ganguli

Marketing professional. Talks about #digitalmarketing #campaignmanagement #teamcollaboration, #digitaltransformation#marketinganalytics&repoting

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