Strategy Formulation for Digital Marketing

Strategy formulation plays a pivotal role in the success of digital marketing initiatives.

Strategies are agreed to be most effective when they support specific business objectives. Eg — Increasing online revenue, increasing the number of sales

A useful technique to help align strategies and objectives is to present them together in a table along with insights developed from the situational analysis.

Here is an example of how objectives, strategies and performance indicators can be mapped to create a logical and connected flow of activity.
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