Search Generative Experience (SGE)

As a marketer, I am excited to learn about Google’s beta test of its Search Generative Experience (SGE)!

Here are some key takeaways from the beta testers:

➜The SGE is a generative AI search engine that creates new search results based on a user’s query.
➜The SGE is currently in beta testing and is only available to select users.
The SGE generates search results that are more diverse and less predictable than traditional search results.
➜The SGE may have implications for SEO, as it could change the way search results are ranked and displayed.
➜The SGE may also have implications for paid search, as it could change the way ads are displayed and targeted.
➜The SGE is still in the early stages of development, and it is unclear when or if it will be rolled out to the general public.

Overall, the SGE has the potential to revolutionise the way we search for information online. As marketers, we should keep a close eye on its development and be prepared to adapt our strategies accordingly.

#google #digitalamarketing #ai #generativeAI #searchengine #betatesting