📈 How P&G is Using Data Analysis to Revolutionise Marketing 🚀

When it comes to leveraging data analysis to improve its marketing campaigns, Procter & Gamble (P&G) is setting the bar high.

P&G is able to develop personalised marketing efforts that are catered particularly to each consumer’s interests and preferences by analysing customer data.

P&G optimises its social media marketing campaigns by applying data analysis.

P&G can develop specialised advertisements that are suited to each platform by evaluating social media data to find trends and patterns in consumer behaviour.

Another area where P&G uses data research to its advantage is influencer marketing.

According to a Microsoft case study (https://lnkd.in/eAUA_vy4), P&G has been using data analysis to optimize its digital marketing campaigns. By analysing customer data, P&G has been able to create personalised marketing campaigns that have resulted in a 10% increase in sales.

Below is the link to how P&G utilises predictive analysis -
Microsoft Customers Stories. (n.d.). For Procter & Gamble, data is at the heart of digital transformation.

Please visit the link for more insights — https://customers.microsoft.com/en-us/story/1402016901008352804-procter-and-gamble-consumer-goods-azure

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