Coke says the increased digital focus is driving a difference with consumers!

The company saw organic revenue up 12% year-over-year over the period.

The Coke Studio concept focused on live digital music experiences has seen strong engagement.

Executives also pointed to a new partnership with ChatGPT developer OpenAI and consultant Bain & Company.

Coke posted a strong performance in Q1 2023 despite a murky macroeconomic picture.

The firm upheld prior guidance of 7–8% organic growth for the full year.

CEO Quincey said that Coke’s marketing has become much more digital over the last three years.

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