A Shift to Omni-Channel Approach📈

- A shift from a multi-channel approach to an omnichannel approach
- Creating a seamless and consistent customer experience across all touch-points
- Integrating all channels, including social media, email, mobile apps, and more, to create a unified brand message
- Personalizing and engaging experience for customers
- Increased loyalty and sales
- Embraced by brands like Starbucks and Sephora
- Key to success in the world of digital marketing

Here are some successful statistics for the shift from a multi-channel approach to an omnichannel approach benefitting digital marketing tactics:

1. Omnichannel customers spend 4% more in-store and 10% more online than single-channel customers. For every additional channel they use, customers spend more money.

2. Omnisend data shows that omnichannel marketing can bring in nearly six times more sales than single-channel marketing.

3. 49% of consumers buy from their favourite omnichannel brands at least once per week.

4. After controlling for the shopping experience, omnichannel customers spent an average of 4% more on every shopping occasion in the store and 10% more online than single-channel customers.

5. Companies with extremely strong omnichannel customer engagement see a 9.5% year-over-year increase in annual revenue, compared to 3.4% for weak omnichannel engagement.

Get ready for the future of digital marketing — it’s all about the omnichannel approach! 🚀

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